The Difference Between Blogging and Great Blogging

So you're blogging, or you want to start blogging...but you want to do it well, and hopefully attract some readers. The key to good blogging is to write well. Jay Gabler, associate editor of the Twin Cities Daily Planet and author of the Front Row Seat blog, offers a two-hour class on writing, etiquette, and promotional tips for bloggers. What information should you offer? How much of "yourself" should you put in your blog? How long should blog entries be? How do you connect with other bloggers and share your blog with people who might be interested?